Content
The tools worth starting with
We tested the pile so you don’t have to. Here’s the short list, what each one actually does, and the order to set them up in.
The cut
Most of them didn’t make it
Everyone else in this space lists every tool and links every one. We cut. Five is where you start, and the rest can wait until you actually need them.
The five you start with
In the order you’ll set them up
You need somewhere to live before you need somewhere to sell. That order matters more than which brand you pick, and it’s the part most lists leave out.
We only recommend tools we actually use in real builds. Nothing gets on this list for paying us.
Somewhere to live
GoDaddy
Your domain and hosting. The address everything else points at.
ClickFunnels
Your first funnel or landing page, without needing to build a whole site first.
Something to show
Canva
Covers, graphics, and lead magnets that look like you paid somebody.
Designrr
Turns what you've already written into an ebook or a PDF worth handing out.
A way to follow up
aWeber
The email list, and the sequence that goes out after somebody joins it.
A helper
ChatGPT
Drafting, outlining, and getting unstuck at the blank page. It doesn't do the thinking for you.
Syllaby
Structuring content and video when you know the subject but not the shape.
Writing
Articles and video
Nothing published here yet. When there is, it lands in this spot rather than in a newsletter you have to dig for.
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The five-tool starter stack
The short version, sent to your inbox: which five to start with, what each one does, and the order to set them up in. It costs nothing and you can leave the list any time.